Men were created with RAH cravings - Respect, Admiration, and Honor. Discover how critical it is to fully understand your RAH cravings for success in life and work, learn how to more effectively encourage the men you work with, and as a wife, peer into the heart of your husband to see how much he needs you to respect his work.


Let’s face it, being a genuine man of honor is harder than ever.

You want to be a genuinely honorable man. You want to have a positive influence on your family, coworkers, clients, and friends. But let’s face it, we all get tripped up and often don’t live up to our full potential. Now is the time to change all of that. Now is the time to own who you are by understanding how you’re wired - your core needs. Those needs are RAH - Respect, Admiration, and Honor.

Learn how to better understand yourself, the men you work with, and the man you married. Based on scientific and biblical research, this book will give you the confidence you need to be the man God created you to be.

A FREE audiobook is available with every paperback and ebook.

Using the insights of accomplished authors: Dr. Emerson Eggerichs author of Love and Respect, Shaunti Feldhahn author of for women only, Admiral William H. McRaven author of Make Your Bed, and Stephen Mansfield author of Mansfield’s Book of Manly Men, Bill applies the RAH Principle of Respect, Admiration, and Honor to a man’s workplace.

Every man was created in the image of God with core needs, and given unique responsibilities in this life to fulfill his destiny. Discover yours.