What Men Crave

And It’s Not Money, Sex, or Power

Every man wants to be honored and respected. He wants to be admired for how he does his job, treats other people, and provides for his family. The need to be respected is at the very core of every man’s heart. This is why I am currently writing a new book that will explore the full gamut of a man’s deep desire to be respected, admired, and honored - his RAH cravings.

Fully grasping what the Bible teaches about a man’s need for respect, and what psychology, science, and life confirm, will create powerfully positive changes in how you understand yourself, your work, your marriage, and other men. We’ll explore where these RAH cravings come from, why work is so essential, how to give and receive respect, and how to handle life when respect and admiration are lacking.

What Men Crave - And it’s Not Money, Sex, or Power will be published this fall.